You will never create the perfect business.
That may sound harsh, but many budding business owners expend valuable energy, time and money trying to manifest the perfect entity.
Once you accept that your business will never be perfect, life and business become a lot simpler and a lot less stressful.
Don’t get me wrong – I’m not talking about doing a half hearted job. I’m talking about doing your best with the resources you have and accepting that the world changes. Industries develop. The needs of people shift. The economy fluctuates.
By acknowledging that there is so much out of our control and those changes will impact us and our businesses, positively and negatively, it makes you appreciate the evolutionary effect those changes potentially have.
If you stay trapped in the idea of ‘perfection’, it stops you from moving forward and you will struggle to let go of what you thought was perfect.
A beautiful website two years ago now looks out-dated. An eco product that was cutting edge has been superseded. Your marketing message that resonated with your audience has now become clichéd and overused. If you haven’t launched yet, you’ll be constantly adjusting and tweaking, postponing the opening of your business, and all the while the goal posts will keep moving, changing and innovating.
How can we deal with this? We need to evolve, our businesses need to adapt and we need to reconnect back to our ‘why’. Why did we start our business? Why did we want a change in our lives? Why did we choose this path?
Your ‘why’, your purpose, isn’t as exposed to outside forces. Yes, over the years your purpose may shift to reflect your life-stage, but it isn’t victim to the prevailing wind, which is the reason I raise these ‘why’ questions in the StartUp KickStart process. It’s where you start when you delve into discovering your startup idea, because if you don’t love what you do, working from a deeper purpose than “I want to be a millionaire” or “I want to be famous”, you might as well stay working for someone else with the security of a regular salary, the comfort of a routine and the knowledge of what is expected of you.
A year ago, I was putting the finishing touches on the StartUp KickStart products, working with a graphic designer and web developer, implementing my launch strategy and emotionally swinging between uncontrollable excitement and queasy nervousness.
The emotional swings aren’t so violent anymore, the knowledge gained has been incredible and there have been some fixes along the way, but somewhere along the way, I lost sight of my ‘why’.
There will be times, in life and business, when you have to decide where you are heading. If you keep your purpose firmly in mind, this will help guide your decisions, though this isn’t easy to do when you are immersed in the daily obligations and distractions.
That is where I found myself recently, so I took a couple of days away from my business to consider, “What am I doing? Where do I want my business to go? What is the the next phase?”.
My two days ‘off’ involved yoga with my oldest friend, followed by lunch and a good chat about everything apart from work. I checked out a new local café and a venue for the Chamber of Commerce Business Awards night. And then, walking around a lake with another good friend, I raised the topic that I was at a crossroads in my business and wasn’t sure which way to go.
I had all the stats and analysis, knew what was working and what wasn’t. I track and measure sales, social media and website traffic, I follow what is going on in the world, the industry and my community. Fourteen years in financial services taught me that knowledge and analysis is essential in making an informed decision.
Apart from being a good friend, Sharon is also an executive coach, registered psychologist and owner of Alpha Coaching. She listened as I went through my rationale, the pros and cons and the potential outcomes. After this out pouring, which in itself was insightful, she simply asked:
“What does your heart say?”. I answered and she pointed out, “That’s your head talking”. It took awhile and a few reminders that my head was getting in the way again, but I finally tapped back into my heart.
Having been so caught up in the emotion of the decision, the worry, doubt, nervousness, I had thought it was all in my heart. I was wrong.
Sharon pointed out my strategic, logical and adaptive abilities had helped create successful businesses, not listening to my heart is why I was suddenly blind to the direction I should take. As soon as I dropped into my heart and trusted my intuition, the answer was clear. Actually, there was no longer a question.
I remembered my ‘why’, my purpose, and every decision flowed easily from there, and I want to encourage everyone to remember their purpose. Tap back into why you do what you do, not for the rational head reasons, but for the heart.
From these realisations there will be a number of changes to StartUp KickStart as I and the business reconnect with my ‘why’, tap into the heart and stop my head getting in the way!
The website will be changing to reflect the new message. The products will be updated, new products will be added and the hard copy Journal will no longer be available. Please understand there will be an increase in price, which I don’t undertake lightly.
These changes will occur over the next month and I look forward to sharing them with you. If you have any questions, feedback or suggestions, I would love to hear from you.
This is where the heart meets the head.
StartUp KickStart Founder